An important 5 star Italian hotel chain

The role is designed to lead top line growth and create value through the development of the Brand. He will be in charge of brand health and reputation and will be responsible for: developing and agreeing with relevant constituencies the annual brand plans and delivering targets to grow revenue, volume, profit and market share; bringing campaigns and new initiatives. More specifically he will be in charge of: the implementation and development of marketing strategies, the definition and evaluation of the budget, the implementation and management of the marketing plan in compliance with the budget assigned, the competition monitoring and market analysis in order to identify new business opportunities, the development of marketing campaigns on all media and organization of events.